Staying on top of what drives markets can nail your search engine optimizations. It is essential to succeed 

We have discussed the importance of SEO rigorously in the past year. But since we’re already stepping into the year 2022, we thought we would take a closer look into effective SEO statistics for the upcoming year. 

Without further ado, here are SEO statistics you need to know and what they mean for your business? 

SEO Statistics

1. There are 89,595 Google searches every second. Imagine if even a few of those searches hit your product?

In many ways, brand marketing is staying on top of trends. The brands that product finders can spot first enjoy the best business share. And ultimately wins the revenue game. 

But how does a business become a trend when there are 89,595 google searches per second?

Since Google owns more than 90% of the global search market share, including approximately 70% of the desktop market and 90% of the mobile search engine market, the answer is Google. 

The search engine giant has consistently claimed victory over other platforms such as Bing and Yahoo and is a relatively stable and evolving service. Thus dominating searches (without exaggeration) also means dominating the digital frontrunner: Google. 

With search patterns constantly fluctuating in response to consumer purchasing behavior and evolving algorithms, it’s worth hiring an incredible SEO team to ramp up on potential keyword queries quickly.

2. 71.33% of searches result in a page 1 Google organic click. 67% of all clicks in Google go to one of the first five results. It shows how important it is to be on page 1 for a website to get clicked. Because no one goes to google page 2 to find something. 

Organic search channels tend to be incredibly powerful for any business as they drive revenue and huge amounts of website traffic. Smart branding taps into the power of organic searches using SEO to achieve strategic competitive advantage. 

The power of SEO lies in the fact that SEO intentionally directs individuals away from those platforms to other websites, unlike other platforms. The more optimized a business’s website and content are, the chances are that Google will direct a brand’s potential searchers to the desired website.

3. Pages 2 and 3 of Google only get 5.59% of clicks. It is an extension of previous data. We can not emphasize enough the value of being on page 1. 

Google’s 1st page is the valley of topics that piques consumer interests. And people don’t even bother checking the second page because the first page usually answers the relevant queries without digging deeper. Statistically, as low as 5.59% of people extend their research to page 2, and that is also when they want to know everything about a topic. So, in many ways, you can say, better ranking is the holy grail of business. 

Being on the first page gives you better visibility, customer traffic, increased engagement, new customer leads, and the ability to beat the competition. 

Benefits of being on the first page of Google:

• Increased exposure and brand awareness 
• Increased authenticity 
• Creates positive image 
• Reduces marketing costs

4. 12.29% of all search queries have a featured snippet in SERPs, meaning you should work hard to get those for your content. 

Source: Jeff bullas

A featured snippet is simply a brief excerpt taken from top-ranking pages as an attempt to answer a user’s question quickly. Take a look at the above image for a better understanding. 

Usually, featured snippets are automatically pulled by Google from web search listings that have been indexed properly. But in many cases, Google can also pull snippets from lower-ranking pages. 

A well-written description about a service isn’t just helpful for the average person to know how a service can help them but also boost conversions and drive traffic to the right websites. 

Studies show that content with a featured snippet enjoys a 2x higher click rate. Therefore, ranking for featured snippets also means enhanced capability to drive visitors to the site. They give you tons of exposure, and you don’t necessarily have to spend those dollars on extra advertising. 

You can still rank for snippets, regardless of company size, budget, industry, and earn your place. But there is no exact formula for how it works. The easier way is to produce quality content and align the format the way Google loves it.

5. Look at the image, ranking in the snippet means, more chances to catch eyeballs. Always take “ People also ask” into consideration. 

Google uses three major styles to answer questions, including Paragraph, List, and table answer questions regarding snippets. And these come from top competitors, but competitors are not the only resource. Google also picks up snippets from popular queries that people are asking. There is a section which is called “People also ask.” 

This snippet feature found on Google’s search engine allows users to peek at other related questions in their search journey. But for marketers, it is a quick way to identify what style competitors are using to land in top searches. 

A good technique to optimize content for “people who also ask” sections is to create content around the initial questions that individuals are asking. Make sure every question is well-answered to have the best opportunity at ranking. As an individual business, you may face problems answering industry-leading answers. You can research credible agencies that can frame optimized answers to counter that. They will help you curate concise answers and slip all the steps like minimum word count, format to use, keyword research.           

6. 18% of all local searches lead to a sale within one day. This is big data for businesses that run locally. Using Google my business page to SEO can up the game. 

Availability of a product within consumer’s physical reach serves multi-purposes. It saves consumers time to wait for their product arrival, thereby generating credibility for a business. An independent study shows that 88% of users perform local search-either calls or visit the business within 24 hours. Therefore, promising quick sales. 

7. 90% of searchers haven’t decided about a brand before they start their search. So it is important to showcase yourself in google page 1 and among top 5 positions to improve the sales for your businesses. 

With 1,37,000 businesses opening up every day, it is common to be bombarded for choices. And brand research becomes a fascinating territory- not just for competitors but also for consumers. 

Even minor decisions like which movie to watch on Netflix? New restaurants in the city. Which is the best marketing agency? Tend to become difficult. As a result, the consumer reviews and opinions shape the information for other buyers. They start by searching for reviews. 

And brand reviews are a scoring factor in business ranking. More positive reviews and ratings improve a business’s local ranking and overall rating. At the same time, negative reviews signal Google algorithms not to crawl a business’s profile. 

An increasing number of consumers are investing their time and experience like travel into writing reviews. And since experiences cannot be exchanged for other values, they hold a tight value in marketing.

8. SEO ROI can be as high as 10x marketing spend.

By now you know investing in SEO results in more conversion, more leads. But how do you calculate the return on investment you are getting from it?

9. Organic search drives 53.3% of all website traffic.

Organic search is important because it is targeted. Users landing on your website from a search engine have a specific intent, and when a business website provides solutions to their queries, they are more likely to convert. 

Conclusion 

Have you ever wondered why you found a certain business first rather than the one you were looking for? Those search results aren’t random; instead, a whole arrangement of complex algorithms plays a big role in deciding which website appears at the top. This is all concluded under SEO. 

At first glance, Search Engine Optimization can be intimidating. It demands a lot of planning and resources as groundwork. Here are a few best practices that marketers implement to optimize your website and improve a business’s rank. 

But before you talk SEO, the above statistics will help you understand the fundamentals. If your SEO service doesn’t tackle these, you should probably consider one that answers all those mentioned above. 

Can be used later 

Search Engine Optimization plays a crucial role in the buying-selling journey, particularly during the research stage. It is possible when potential buyers prefer long-tail keywords that help them understand a topic or subject they are more familiar with. 

However, marketers who focus more on later stages, such as making the post-product-order experience memorable and neglect this stage, miss out on building brand power of search queries in the research stages.